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eMarketer's 10 Key Predictions for 2007

What to watch for in 2007...

* Online Ad Spending Will Hit $20 Billion
* Some Money and Lots of Hype for Online Video Advertising
* Social Networks Are Set for a $1 Billion Windfall
* Downloadable Games Will Get Hotter
* Thirty-Seven Million Strong: A 'Minority' Bigger than Canada
* Mobile TV Arrives
* US B2C E-Commerce Will Cruise Past $200 Billion
* The Retail Power of Word-of-Mouth
* Broadband Services Will Matter as Much as Speed
* DVRs Pump Up TV Viewing

Online Ad Spending
Total US spending on Internet advertising will reach at least $19.5 billion in 2007. This is 19% more than total spending in 2006. This rate of growth is sharply down from the 30% or more that has been the norm for several years. However, even this reduced level of year-on-year growth would be considered spectacular for most industries. With total US advertising spending projected to grow by a mere 1.4% in 2007, the shift to the Internet is clearly set to maintain its heady momentum in 2007. {more}

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Paul Altobelli

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